Print Page   |   Sign In   |   Join WVDO
WVDO Development Series: Data Driven Giving
Tell a Friend About This EventTell a Friend
WVDO Development Series: Data Driven Giving

When: Thursday, February 16th
3:30 - 5pm
Where: Concordia Community Room at The Kennedy School
5736 NE 33rd Ave.
Portland, Oregon  97211
United States
Presenter: Jeri Alcock
Contact: Rachel Sample

Online registration is closed.
« Go to Upcoming Event List  

Data-Driven Giving: Using Donor Research to Identify Your Best Prospects.

This workshop draws from research into the giving of 2 million donors who contributed more than $5 billion in philanthropic gifts to 400 organizations.  The study identified the top philanthropic and wealth characteristics of major donors.  Drawing on this research, workshop participants will learn how to identify prospects on their lists that are more likely to become major donors. The workshop will also include practical suggestions for using prospect research to identify target ask amounts and segmenting donors into major gift and planned giving segments.

If you are planning for a special or capital campaign some of the questions you have probably asked are:

  • How do I know which current or potential donors could make significant gifts?
  • How do I know which donors will be receptive to a planned giving request?
  • What's a reasonable upgrade amount to request from an existing donor?
  • How do I calculate giving capacity estimates? Are estimates reliable in predicting giving?
  • When should an organization conduct prospect research?
  • How can I research my donors without spending a lot of money?


After this workshop you will understand the 6 key predictors for major gifts; how to use your organization's giving history to evaluate your best prospects for major and planned gifts; how to make the most of your prospect research; and the sources available for researching donors.

Presenter: Jeri Alcock, CFRE


WVDO would like to thank our 2017 Development Series sponsors, LKA Fundraising & Communications, Philanthropy Studio, and Northwest Bank.

WVDO | 1220 SW Morrison St., Suite 425 | Box 5B | Portland, Oregon 97205 | TEL 503.274.1977